The latest report from Ecommerce Europe which is a membership organization of over 25,000 online b2c businesses shows impressive growth in Western European E-commerce.
- Western EU e-shoppers spent €1,867 on average in 2013
- Internet penetration in Western Europe is at 87%
- Online sales are forecast to reach €204.7 billion in 2014, (more than 15% in comparison with 2013)
Here’s an excerpt from the release:
Online sales will reach €204.7 billion in 2014
Just like the year before, the Western European region, comprising Belgium, France, Ireland, Luxembourg, the Netherlands and the United Kingdom, was in first position with regard to e-commerce size in 2013, with a European market share of 49%. The total B2C e-commerce economy of Western Europe amounted €177.7 billion, a 12% growth compared to 2012. Online sales of goods and services are forecast to reach €204.7 billion in 2014, a growth of more than 15% in comparison with 2013. Ecommerce Europe’s research also reveals that 95 million consumers in Western Europe bought goods and services online in 2013.
United Kingdom leads the way, followed by France and the Netherlands
The mature online markets of Western Europe are the United Kingdom, France and the Netherlands. The UK leads the way with total online sales of €107.1 billion. Projections for 2014 indicate that the United Kingdom will maintain its position with forecast total sales of €127.4 billion. France and the Netherlands rank second and third with expected total sales of €57.5 billion and €11.5, respectively, in 2014.