United Nation Trade and Development Report 2015
E-commerce, International

United Nation Trade and Development Report 2015

The United Nations Conference on Trade and Development has released its Information Economy Report 2015.  This UN Trade and Development Report provides a look at many facets of global e-commerce including regional factors, internet accessibility, and other factors that affect e-commerce potential such as payment options and postal delivery networks. The report provides an “e-commerce readiness” score for 130 countries(economies).

Here’s a snapshot of the top 20 countries:

ecommerce b2c global


UNCTAD estimates global B2C e-commerce was estimated at $1.2 trillion in 2013 and appears to be growing faster than B2B global e-commerce.

The e-commerce fitness index uses four indicators to create a score of e-commerce potential for each of 130 countries. The four indicators are:

Internet Use (% of population)

Estimated that nearly 2.7 billion people use the internet and that almost 4 in 10 people in the world could theoretically make an online purchase.

Secure Servers

This metric extends that e-commerce business and shop rely on secure server software to provide for transactions. One source in the report estimate, there are 110,000 e-commerce websites generating non-negligible revenue

Delivery to homes (postal, etc)

Convenient and reliable delivery is a necessary component to e-commerce concerning physical goods.

Payment systems

Credit card penetration has the lowest average and maximum scores across the four indicators, suggesting that globally, payment is the one area meriting the most attention. In the case of credit card use, only 17 countries have a penetration of more than 50%. In 62 countries, the penetration of credit cards is less than 10%.

This report is distributed by the United Nations Conference on Trade and Development.

The full report in PDF format can be read or downloaded here: http://unctad.org/en/PublicationsLibrary/ier2015_en.pdf