Marketing automation is the future, and the future is now. According to the Gartner research, in 2020 retailers and e-commerce stores will be capable of automating nearly 85% of their customer relationship management. That means that when your customers reach out to you to purchase something from your store, the input of your working force […]
Try to remember the last time you clicked on a banner ad. Having some troubles recollecting the exact moment? If your answer is never, guess what – you are not alone. In fact, statistics claim that you are more likely to survive a plane crash than to click on a banner ad. Believe it or […]
1.800 USD. That’s how much online shoppers spend annually, on average, within the United States. 70% of the population shops online at least once a month, and as much as 33% of Americans shop online weekly. With the current rate of development in this sector and with massive market expansion, e-commerce certainly is the future of commerce. And […]
Did you know that, in average, shopping carts get abandoned in 68.63% of the times? While this statistic may present a discouraging fact for small retail owners, the truth is that this rate is alarming even for large enterprises. The reality is that you can undoubtedly utilize your shopping cart system, and increase the number […]
When we speak of Conversion Rate Optimization for Ecommerce, in the year 2016 you should definitely focus your efforts on taking the guesswork out of your user-centric design. This should be your number one priority. It is important that we understand that there are certain standards in the contemporary world of online business. There are […]
In average, acquisition of clients in Ecommerce costs about 109$ USD. According to Marketing Sherpa, only 15% of the companies surveyed reported a decline in customer acquisition (15%), while most of Ecommerce marketers are worried about their rising expenses in this department (30%). From one perspective, investing in the further development of your marketing strategies […]
Key Insights for a Successful Strategy Love can certainly be crazy sometimes, but it can also be crazy lucrative. According to the National Retail Federation, on the Valentine’s Day 2016, it is expected that US businesses alone will accumulate an astonishing figure of $19.7 billion in revenue. One more interesting conclusion is the fact that […]
The easiest way to increase your web shop’s sales may be just a few small changes away. The term “A/B testing” is simply seeing how one variant performs against another. Often this is cited when comparing one version of a web page or website against another. The outcome may be derived from data such as time […]
Here are 5 things that will make the user experience on your e-commerce website better. There are small things that you may not even notice until you are stuck on a website that doesn’t do them. These may not directly relate to increasing the conversion rate or pumping up sales. Look at it as you […]
