Online shopping via mobile devices (smart phones) or mobile shopping is now the holy grail of e-commerce. The device usage statistics clearly show that we must focus on mobile, however, the purchase statistic point to a big gap between browsing and buying. We’ll look at this in a 2 part series. Part 1: Is it love […]
Google’s Global Market Finder is a free tool that will help you find local language keywords. It is a necessary step if you are translating your website or product information into a foreign language. It’s important to take the time to determine the keywords you want to emphasise for search engines or pay per click advertising […]
The United Nations Conference on Trade and Development has released its Information Economy Report 2015. This UN Trade and Development Report provides a look at many facets of global e-commerce including regional factors, internet accessibility, and other factors that affect e-commerce potential such as payment options and postal delivery networks. The report provides an “e-commerce […]
The US and Canada are lagging Europe in online sales per shopper. Europe averaged 11.1% growth from 2014-2015 while the US and Canada grew at a slightly slower pace of 7.4% and 6.8% respectively. Germans were the biggest spenders in the EU with a year over the growth rate of 14.9% edging out the Poles who put […]
Ask most US small or medium sized businesses if they’d like to open up their business to the European marketplace and you’ll hear a resounding “yes”. Why wouldn’t they; half a billion citizens, many speak English, good internet penetration, and a desire for US goods. However in practice, the wheels of the great global e-commerce […]
The European Commission has released it’s latest DESI or Digital Economy and Society Index. The scoreboard measures progress of the European digital economy. The accompanying press release offered the following highlights: – A majority of Europeans use the Internet on a regular basis: 75% in 2014 (72% in 2013), ranging from 93% in Luxembourg to 48% in Romania. […]
Global shipping giant FedEx commissioned Forrester Research to take a look at the present state of global e-shopping and e-shoppers. They released the white paper “Seizing the Cross-Border Opportunity: How Small and Medium Sized Businesses Can Go Global” in December 2014. Forrester’s study yielded three key findings: Cross-border eCommerce is a major revenue opportunity for […]
It’s easy to see why many online shops think they have international customers covered by throwing up a Paypal button. The reality is that this option might hurt sales more than help. Here are three reasons why having a real payments strategy to maximize sales will include real payment options. 1. Losing your customer I’ve […]
Online retailers are finding out that the uphill battle in maximizing sales may not be getting shoppers in the door, it may be getting them to the cash register. Shopping cart abandonment rates are regularly being reported to be as high as 70% or higher. Listrak, a well-known e-mail marketing firm, released an interactive chart […]
The latest report from Ecommerce Europe which is a membership organization of over 25,000 online b2c businesses shows impressive growth in Western European E-commerce. A few notable stats from the report are: Western EU e-shoppers spent €1,867 on average in 2013 Internet penetration in Western Europe is at 87% Online sales are forecast to reach €204.7 […]
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