Mobile Shopping: Buying or just Browsing? – Part 1
Online shopping via mobile devices (smart phones) or mobile shopping is now the holy grail of e-commerce. The device usage statistics clearly show that we must focus on mobile, however, the purchase statistic point to a big gap between browsing and buying. We’ll look at this in a 2 part series.
Part 1: Is it love or just flirting?
Google slipped an incredible stat into a post on it’s official Adwords blog,
“Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. And at these times, consumers are increasingly picking up their smartphones for answers. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.1 This presents a tremendous opportunity for marketers to reach people throughout all the new touchpoints of a consumer’s path to purchase.”
If your company hasn’t yet built a responsive website or adopted mobile e-commerce strategy…wake up and smell the coffee. All of those people recklessly endangering you on the road, and walking into you on the street because they are looking at their phones. They are the future of e-commerce.
Do this now: Input your website’s URL into Google’s “Mobile Friendly Test“
A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:
- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don’t have to scroll horizontally or zoom
- Places links far enough apart so that the correct one can be easily tapped
Desktop and Laptops are still the in the hands of 91% of the internet users following right behind are the smartphones with 80% ownership share amongst internet users.
Part two will have a look at the gap between mobile surfing and actual purchasing.