Would you read your homepage if you were a new visitor? The thing about creating a great user experience is that often we need to edit down our grand plan. Here are 5 annoying things you might be doing on your website: 1. Stop rolling out the welcome wagon Don’t waste your headline with a […]
Why you need an email list & how to build one. Email is the one marketing channel that you don’t need a marketing degree to make work. Keep these basics in mind and you’ll be able to stay in the minds of you customers. It is a long-term and low-cost proposition. It is simply the […]
Here are 5 things that will make the user experience on your e-commerce website better. There are small things that you may not even notice until you are stuck on a website that doesn’t do them. These may not directly relate to increasing the conversion rate or pumping up sales. Look at it as you […]
There’s no question that most of Alternative Payments merchants would say they love positive product reviews. Is it possible that they might see a value in the occasional negative review? Here are 3 reasons to consider how they can be turned in your favor. 1. Believe-ability Negative reviews make the positives one more believable. You […]
Online shopping via mobile devices (mobile shopping with smart phones) is now the holy grail of e-commerce. The device usage statistics clearly show that we must focus on mobile, however, the purchase statistic point to a big gap between browsing and buying. This is the second post in a 2 part series. (Part 1 can be found […]
Online shopping via mobile devices (smart phones) or mobile shopping is now the holy grail of e-commerce. The device usage statistics clearly show that we must focus on mobile, however, the purchase statistic point to a big gap between browsing and buying. We’ll look at this in a 2 part series. Part 1: Is it love […]
Google’s Global Market Finder is a free tool that will help you find local language keywords. It is a necessary step if you are translating your website or product information into a foreign language. It’s important to take the time to determine the keywords you want to emphasise for search engines or pay per click advertising […]
The United Nations Conference on Trade and Development has released its Information Economy Report 2015. This UN Trade and Development Report provides a look at many facets of global e-commerce including regional factors, internet accessibility, and other factors that affect e-commerce potential such as payment options and postal delivery networks. The report provides an “e-commerce […]
The US and Canada are lagging Europe in online sales per shopper. Europe averaged 11.1% growth from 2014-2015 while the US and Canada grew at a slightly slower pace of 7.4% and 6.8% respectively. Germans were the biggest spenders in the EU with a year over the growth rate of 14.9% edging out the Poles who put […]
Global shipping giant FedEx commissioned Forrester Research to take a look at the present state of global e-shopping and e-shoppers. They released the white paper “Seizing the Cross-Border Opportunity: How Small and Medium Sized Businesses Can Go Global” in December 2014. Forrester’s study yielded three key findings: Cross-border eCommerce is a major revenue opportunity for […]
