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Tips on How to Get Started With Email Marketing

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Why you need an email list & how to build one. Email is the one marketing channel that you don’t need a marketing degree to make work. Keep these basics in mind and you’ll be able to stay in the minds of you customers. It is a long-term and low-cost proposition. It is simply the […]

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07 Sep, 15

5 User Experience Tips for Online Shops

posted in E-commerce, User Experience by

Here are 5 things that will make the user experience on your e-commerce website better. There are small things that you may not even notice until you are stuck on a website that doesn’t do them. These may not directly relate to increasing the conversion rate or pumping up sales. Look at it as you […]

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11 Aug, 15

3 Ways Negative Reviews Help Online Sales

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There’s no question that most of Alternative Payments merchants would say they love positive product reviews. Is it possible that they might see a value in the occasional negative review? Here are 3 reasons to consider how they can be turned in your favor. 1. Believe-ability Negative reviews make the positives one more believable. You […]

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11 Jul, 15

Mobile Shopping: Buying or just Browsing? – Part 2

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Online shopping via mobile devices (mobile shopping with smart phones) is now the holy grail of e-commerce. The device usage statistics clearly show that we must focus on mobile, however, the purchase statistic point to a big gap between browsing and buying. This is the second post in a 2 part series. (Part 1 can be found […]

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03 Jul, 15

Mobile Shopping: Buying or just Browsing? – Part 1

posted in E-commerce by

Online shopping via mobile devices (smart phones) or mobile shopping is now the holy grail of e-commerce. The device usage statistics clearly show that we must focus on mobile, however, the purchase statistic point to a big gap between browsing and buying. We’ll look at this in a 2 part series. Part 1: Is it love […]

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23 Jun, 15

Find Local Language Keywords Using Google’s Global Market Finder Free Tool

posted in E-commerce, International by

Google’s Global Market Finder is a free tool that will help you  find local language keywords. It is a necessary step if you are translating your website or product information into a foreign language. It’s important to take the time to determine the keywords you want to emphasise for search engines or pay per click advertising […]

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22 May, 15

United Nation Trade and Development Report 2015

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The United Nations Conference on Trade and Development has released its Information Economy Report 2015.  This UN Trade and Development Report provides a look at many facets of global e-commerce including regional factors, internet accessibility, and other factors that affect e-commerce potential such as payment options and postal delivery networks. The report provides an “e-commerce […]

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13 Apr, 15

New study: 82% of online shoppers make cross border purchases

posted in E-commerce, International by

Global shipping giant FedEx commissioned Forrester Research to take a look at the present state of global e-shopping and e-shoppers. They released the white paper “Seizing the Cross-Border Opportunity: How Small and Medium Sized Businesses Can Go Global” in December 2014. Forrester’s study yielded three key findings: Cross-border eCommerce is a major revenue opportunity for […]

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12 Feb, 15