In average, acquisition of clients in Ecommerce costs about 109$ USD. According to Marketing Sherpa, only 15% of the companies surveyed reported a decline in customer acquisition (15%), while most of Ecommerce marketers are worried about their rising expenses in this department (30%). From one perspective, investing in the further development of your marketing strategies […]
In the dynamic environment of the contemporary economy, digital trends are rapidly taking over the global market. During the last year, there has been a total of $562 billion in revenue projected in the country of China alone, all funds streaming through the ecommerce channels. The US market is second in line with the impressive […]
Key Insights for a Successful Strategy Love can certainly be crazy sometimes, but it can also be crazy lucrative. According to the National Retail Federation, on the Valentine’s Day 2016, it is expected that US businesses alone will accumulate an astonishing figure of $19.7 billion in revenue. One more interesting conclusion is the fact that […]
The Internet has become an immensely powerful marketplace that keeps transforming the financial services industry. With the global e-commerce space projected to grow at 15% CAGR through 2018, payment systems need to adapt to the changing business landscape. Namely, as businesses and consumers move to online channels, financial services need to support their expectations in […]
Walmart has it’s greeters, Kinko’s has co-workers, Apple Stores have Specialists.You have …..a web page. It can’t say “hello”, tell the user that socks are on aisle 7, or provide instant customer support, or can it? Closing the distance on the customer’s journey to a relationship building experience just might be live chat. Email and […]
The easiest way to increase your web shop’s sales may be just a few small changes away. The term “A/B testing” is simply seeing how one variant performs against another. Often this is cited when comparing one version of a web page or website against another. The outcome may be derived from data such as time […]
The holiday season is a very important period for an e-commerce business. The last two months of the year are full of special holidays which you should use to boost your sales. This period can thus be very stressful. You have to take care of the planning, marketing, shipping, managing and especially providing great customer support.
Would you read your homepage if you were a new visitor? The thing about creating a great user experience is that often we need to edit down our grand plan. Here are 5 annoying things you might be doing on your website: 1. Stop rolling out the welcome wagon Don’t waste your headline with a […]
Why you need an email list & how to build one. Email is the one marketing channel that you don’t need a marketing degree to make work. Keep these basics in mind and you’ll be able to stay in the minds of you customers. It is a long-term and low-cost proposition. It is simply the […]
Here are 5 things that will make the user experience on your e-commerce website better. There are small things that you may not even notice until you are stuck on a website that doesn’t do them. These may not directly relate to increasing the conversion rate or pumping up sales. Look at it as you […]
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On 'How Alternative Payments can Supercharge your e-Commerce Business