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E-commerce, Emerging Markets, International, Payment Methods, Trends, User Experience

Top 5 Reasons Why You Need to Add Trustly to your E-commerce Business Today

Alternative Payments is excited to announce a new partnership with one of the leading companies in open-banking Trustly. With this alternative payment option, you can accept payments, issue payouts, and access valuable user insight data. 

Easy activation and multi-currency functionality give you the power to expand your business across borders with access to +525 million customers in Europe, the Americas, and Australia. With many advantages for merchants, it’s time to introduce you to Trustly and how your business can benefit from the payment option. 

Who is Trustly?

Trustly Group is a Swedish fintech company founded in 2008. Trustly is an open banking payment method that allows customers to shop and pay from their online bank account, without the use of a card or app. Its account-to-account network supports 6,300 banks, reaching 525 million consumers and bypassing the card networks. With more than 500 employees spread across 10 offices in Europe, the Americas, and Australia, Trustly is a leader in diversity and results. 

Trustly logo

What industries does Trustly work in?

The company targets many industries, making it a perfect choice for any merchant looking to expand into the European market. First and foremost, e-commerce and travel industry payments should be seamless and quick with easy refunds. This is why it comes as no surprise that Trustly is one of the top choices of many customers.

Up to 73% of customers claim they prefer to pay with their accounts directly and not credit. The great overview and control over one’s finances go for businesses as well. Financial services can be tricky, but Trustly provides clients with speedy deposits and payouts.

Similarly, Trustly strives to make iGaming as smooth as possible. Dealing with players is easy with account-to-account deposits and seamless access to winnings. Browser games get a whole lot more exciting when the stakes are higher and support from the game is bigger. By making the payment process smooth, together with Trustly, we ensure that the playing is smooth as well. 

Which countries are covered by Trustly?

As the rising star among European FinTechs, Trustly covers all the major banks in Austria, Belgium, Croatia, Czech Republic, Denmark, Estonia, Finland, Germany, Greece, Lithuania, Latvia, Netherlands, Norway, Poland, Slovakia, Spain, Sweden, and Great Britain. By targeting a wide range of countries, together we can help you increase sales by offering a local trusted payment solution. 

Map of Europe showing countries which are covered by Trustly (Austria, Belgium, Croatia, Czech Republic, Denmark, Estonia, Finland, Germany, Greece, Lithuania, Latvia, Netherlands, Norway, Poland, Slovakia, Spain, Sweden, and Great Britain)
Map of countries where all major banks are covered by Trustly.

What are merchant benefits of Trustly?

As a merchant, you want your customers to be happy. A happy customer is a happy merchant in the end! By adding Trustly to your alternative payments gateway, you have an additional real-time online payment acceptance method. Expand your horizons and convenience consumers with no risk and low risk of returns to come back to your business.

Limited credit card access and use should not limit your customers. In return, it should not limit your business either. This market segment may still be an unexplored avenue for your business. By adding Trustly to your payment options, the limits from your customers and you are lifted. 

Lastly, clients of banks covered by Trustly do not need to register but are automatically enrolled. By simply selecting the payment method during checkout, they also select their bank and approve the payment. It is the perfect seamless and local solution for a large chunk of Europe. 

Put your trust in Trustly

With a large market including 18 European countries, Trustly is an excellent alternative payment solution for declined card transactions and blocked customers. Together with Alternative Payments, our team is working on making payments possible for everyone regardless of their credit status. 

Interested in adding Trustly to your business’ payment options? Contact us at sales@alternativepayments.com or create a FREE test account today. 

Find out more about Trustly on our product page