International, Payment Methods, Press Releases

Alternative Payments helps you attract more customers from Colombia!

The Colombian e-commerce market is constantly growing. Because of that, we are happy to announce that we expanded our payment portfolio for this country with two new payment options. So, if you wanted to tap into the Colombian market, this might be your chance to do so. Colombia has around 22 million digital buyers, and most of them prefer one of these two payment options.

The first payment method we have in store for you is Efecty. Efecty is a voucher, meaning that it will provide the consumers the opportunity to pay for their online purchases in cash. Merchants experience a lower risk of returns due to real-time payment confirmation. Using Efecty, customers can make offline payments that can be paid in cash at any of their branch stores. And there are more than 7.000 locations in Colombia where consumers can make their payments!

Another voucher that 85% of Colombian consumers use on a daily basis is Via Baloto, which is the second payment method you can implement if you want to expand your business to Colombia. This is one of the most trusted payment methods in this country as Colombian customers can enjoy the benefits of paying for their desired goods or services in cash. On top of that, the fact that the customer can use the Via Baloto voucher in more than 14.000 branch stores in Colombia and pay in cash tells a lot about how trustworthy it is. Merchants, on the other hand, enjoy easy and convenient integration and secure transactions.

If you are interested in any of these payment methods (or perhaps both of them as they make an amazing combination for Colombia), make sure to check our website for more information, or get in touch with our sales team which will be more than willing to help you out and answer any questions you might have.