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E-commerce and online payments

5 Easy A/B Tests for your Online Shop

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The easiest way to increase your web shop’s sales may be just a few small changes away. The term “A/B testing” is simply seeing how one variant performs against another. Often this is cited when comparing one version of a web page or website against another. The outcome may be derived from data such as time […]

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15 Oct, 15

5 Ways to Prepare Your Online Store for the Holiday Season

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The holiday season is a very important period for an e-commerce business. The last two months of the year are full of special holidays which you should use to boost your sales. This period can thus be very stressful. You have to take care of the planning, marketing, shipping, managing and especially providing great customer support.

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29 Sep, 15

5 Annoying Things Still on Most Websites

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Would you read your homepage if you were a new visitor? The thing about creating a great user experience is that often we need to edit down our grand plan. Here are 5 annoying things you might be doing on your website: 1. Stop rolling out the welcome wagon Don’t waste your headline with a […]

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24 Sep, 15

Tips on How to Get Started With Email Marketing

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Why you need an email list & how to build one. Email is the one marketing channel that you don’t need a marketing degree to make work. Keep these basics in mind and you’ll be able to stay in the minds of you customers. It is a long-term and low-cost proposition. It is simply the […]

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07 Sep, 15

5 User Experience Tips for Online Shops

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Here are 5 things that will make the user experience on your e-commerce website better. There are small things that you may not even notice until you are stuck on a website that doesn’t do them. These may not directly relate to increasing the conversion rate or pumping up sales. Look at it as you […]

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11 Aug, 15

The Netherlands Payment Methods: iDeal is on Top

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The Dutch have a clear payment method of preference in the bank transfer option iDeal.  100 million transactions have been paid via iDeal in the first six months of 2015. This is 23% increase over the same period last year. 54% of all e-commerce purchases are paid using iDeal. The following chart displays the breakdown […]

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30 Jul, 15

3 Ways Negative Reviews Help Online Sales

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There’s no question that most of Alternative Payments merchants would say they love positive product reviews. Is it possible that they might see a value in the occasional negative review? Here are 3 reasons to consider how they can be turned in your favor. 1. Believe-ability Negative reviews make the positives one more believable. You […]

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11 Jul, 15

Mobile Shopping: Buying or just Browsing? – Part 2

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Online shopping via mobile devices (mobile shopping with smart phones) is now the holy grail of e-commerce. The device usage statistics clearly show that we must focus on mobile, however, the purchase statistic point to a big gap between browsing and buying. This is the second post in a 2 part series. (Part 1 can be found […]

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03 Jul, 15

Mobile Shopping: Buying or just Browsing? – Part 1

posted in E-commerce by

Online shopping via mobile devices (smart phones) or mobile shopping is now the holy grail of e-commerce. The device usage statistics clearly show that we must focus on mobile, however, the purchase statistic point to a big gap between browsing and buying. We’ll look at this in a 2 part series. Part 1: Is it love […]

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23 Jun, 15