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All posts by Clark

All posts by: "Clark"

5 Easy A/B Tests for your Online Shop

posted in E-commerce, User Experience by

The easiest way to increase your web shop’s sales may be just a few small changes away. The term “A/B testing” is simply seeing how one variant performs against another. Often this is cited when comparing one version of a web page or website against another. The outcome may be derived from data such as time […]

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15 Oct, 15

5 Annoying Things Still on Most Websites

posted in E-commerce, User Experience by

Would you read your homepage if you were a new visitor? The thing about creating a great user experience is that often we need to edit down our grand plan. Here are 5 annoying things you might be doing on your website: 1. Stop rolling out the welcome wagon Don’t waste your headline with a […]

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24 Sep, 15

Tips on How to Get Started With Email Marketing

posted in E-commerce by

Why you need an email list & how to build one. Email is the one marketing channel that you don’t need a marketing degree to make work. Keep these basics in mind and you’ll be able to stay in the minds of you customers. It is a long-term and low-cost proposition. It is simply the […]

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07 Sep, 15

5 User Experience Tips for Online Shops

posted in E-commerce, User Experience by

Here are 5 things that will make the user experience on your e-commerce website better. There are small things that you may not even notice until you are stuck on a website that doesn’t do them. These may not directly relate to increasing the conversion rate or pumping up sales. Look at it as you […]

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11 Aug, 15

The Netherlands Payment Methods: iDeal is on Top

posted in Payment Methods by

The Dutch have a clear payment method of preference in the bank transfer option iDeal.  100 million transactions have been paid via iDeal in the first six months of 2015. This is 23% increase over the same period last year. 54% of all e-commerce purchases are paid using iDeal. The following chart displays the breakdown […]

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30 Jul, 15

3 Ways Negative Reviews Help Online Sales

posted in E-commerce by

There’s no question that most of Alternative Payments merchants would say they love positive product reviews. Is it possible that they might see a value in the occasional negative review? Here are 3 reasons to consider how they can be turned in your favor. 1. Believe-ability Negative reviews make the positives one more believable. You […]

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11 Jul, 15

Mobile Shopping: Buying or just Browsing? – Part 2

posted in E-commerce by

Online shopping via mobile devices (mobile shopping with smart phones) is now the holy grail of e-commerce. The device usage statistics clearly show that we must focus on mobile, however, the purchase statistic point to a big gap between browsing and buying. This is the second post in a 2 part series. (Part 1 can be found […]

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03 Jul, 15

Mobile Shopping: Buying or just Browsing? – Part 1

posted in E-commerce by

Online shopping via mobile devices (smart phones) or mobile shopping is now the holy grail of e-commerce. The device usage statistics clearly show that we must focus on mobile, however, the purchase statistic point to a big gap between browsing and buying. We’ll look at this in a 2 part series. Part 1: Is it love […]

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23 Jun, 15