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E-commerce and online payments

5 Common Marketing Automation Mistakes and How to Avoid Them

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Marketing automation is the future, and the future is now. According to the Gartner research, in 2020 retailers and e-commerce stores will be capable of automating nearly 85% of their customer relationship management. That means that when your customers reach out to you to purchase something from your store, the input of your working force […]

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31 Aug, 16

10 Lead Nurturing Tips for Small Business Owners

posted in E-commerce, Marketing by

Did you know that 91% of B2B clients simply ignore unsolicited inquiries? It’s true. In a hectic world of business, people just don’t have the time to worry about unintelligible pitches that lack focus. In general, business owners are individuals that will research all of their options thoroughly, test every software and service that could […]

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25 Jul, 16

The Imminent Future of Ecommerce: Insights & Tips from Experts

posted in E-commerce, International by

1.800 USD. That’s how much online shoppers spend annually, on average, within the United States. 70% of the population shops online at least once a month, and as much as 33% of Americans shop online weekly. With the current rate of development in this sector and with massive market expansion, e-commerce certainly is the future of commerce. And […]

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20 May, 16

Shopping Cart Abandonment: Statistics & Insights

posted in E-commerce, User Experience by

Did you know that, in average, shopping carts get abandoned in 68.63% of the times? While this statistic may present a discouraging fact for small retail owners, the truth is that this rate is alarming even for large enterprises. The reality is that you can undoubtedly utilize your shopping cart system, and increase the number […]

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14 Apr, 16

Increasing Conversions: UI & UX

posted in E-commerce, User Experience by

When we speak of Conversion Rate Optimization for Ecommerce, in the year 2016 you should definitely focus your efforts on taking the guesswork out of your user-centric design. This should be your number one priority. It is important that we understand that there are certain standards in the contemporary world of online business. There are […]

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14 Mar, 16

The Key Elements of a Bulletproof Sales Funnel

posted in E-commerce by

In average, acquisition of clients in Ecommerce costs about 109$ USD. According to Marketing Sherpa, only 15% of the companies surveyed reported a decline in customer acquisition (15%), while most of Ecommerce marketers are worried about their rising expenses in this department (30%). From one perspective, investing in the further development of your marketing strategies […]

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08 Mar, 16

What Payment Trends and Challenges Every Online Merchant Should Know

posted in E-commerce, International, Payment Methods by

In the dynamic environment of the contemporary economy, digital trends are rapidly taking over the global market. During the last year, there has been a total of $562 billion in revenue projected in the country of China alone, all funds streaming through the ecommerce channels. The US market is second in line with the impressive […]

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22 Feb, 16